Archive for 'Thoughts'

Squitters Have Olympic Usernames Squatted Until 2048

Posted on 22. Feb, 2012 by .

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A look at how Twitter squatters (or squitters) have Olympic usernames squatted until 2048. I love the forward thinking minds of digital. Many live their lives by the motto: “if you’re not fast you’re last” It’s a good motto to follow. I have to confess a bad habbit; whenever I hear of a new television [...]

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A Regulated Internet: Online Privacy, Analytics and the Dreaded Cookie

Posted on 15. Feb, 2012 by .

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Or: How I Learned to Stop Worrying and Love the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011! With the introduction of the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations on cookie use and user consent a mere two and bit months away, it’s no surprise that approaches to compliance are a hot [...]

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4 Free Places to Get Quality SEO Data

Posted on 08. Feb, 2012 by .

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There are a ton of expensive SEO tools available. Many of them do a great job but you shouldn’t forget the great data and insight that can be gleaned from free tools. These tools are often overlooked.         Blekko Blekko provides a ton of amazing ranking data to SEOs but I rarely [...]

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Google+ Notifications to Include External Citations

Posted on 07. Feb, 2012 by .

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Monitoring is big business. Brands want to know who said what, where and why. There are hundreds of tools, especially in the social field, that are more than capable of providing great insight into as said. At the same time, search marketing specialists are keen to know when a website is linked to. Out with [...]

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WebRTC Could Improve Empathy in Social Media

Posted on 30. Jan, 2012 by .

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A look at how developments in WebRTC could improve empathy in social media, and specifically customer relations. I recently learned that Google is building WebRTC into Chrome, and trying to get Mozilla and Opera on-board too. WebRTC is a free, open project that enables web browsers with Real-Time Communications (RTC) capabilities via simple Javascript APIs. [...]

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5 Reasons why an internet enabled London Underground would rock our world.

Posted on 30. Jan, 2012 by .

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 “Every lamp post and every bus stop will one day very soon, and before the 2012 Olympics, be Wi-Fi enabled.” Boris Johnson, Mayor of London. With the advent of smartphones and the much touted omnipresent ‘cloud’, digital is making its way out of the home and into every minute of our everyday lives. It’s unstoppable [...]

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Competitions and Social Media

Posted on 24. Jan, 2012 by .

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These days, it seems like everyone who’s anyone is running an online competition. Love football? Answer these questions on our Facebook page for free tickets to your favourite match. Adore food? Tweet us your pictures to win a cooking session with an acclaimed chef.  From a quick look at my personalised Facebook advert feed I [...]

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Will Google Adopt Prizes.org Rewards as Aardvark Becomes Fruitful with “Ask on Google+”?

Posted on 23. Jan, 2012 by .

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Imagine a Google where you were rewarded for your engagement with your circles, more specifically, what websites you referred your circles too or questions you helped them answer. Aardvark helps users “Ask on Google+” but Prizes.org has all the ingredients to introduce loyalty – an incentive to socialise. Late last week, people started reporting that [...]

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The role of usability in Mobile Marketing

Posted on 20. Jan, 2012 by .

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2012 has truly embraced the age of mobile.  Any company wishing to compete in the mobile market place faces certain challenges ahead.  With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed.  In this new era, [...]

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A Compelling Case for For Speed

Posted on 11. Jan, 2012 by .

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Like most of my colleagues in the technical SEO team, one of the most common problems I face is making a compelling business case for fixing the technical difficulties I find on clients’ sites. The positive relationship between, for example, high quality content and a strong social buzz is easy to see and easy to [...]

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