Archive for 'Thoughts'

Has Amazon broken traditional publishing?

Posted on 01. Nov, 2012 by .

1

Self-publishing, Indie publishing… whatever you call it, Amazon is making it easier than ever and it’s changing the publishing landscape in ways that would have seemed impossible in a pre-kindle world. Amazon’s Kindle Direct Publishing Platform, launched in September this year, offers anyone the chance to self-publish their books on the Amazon Kindle store for [...]

Continue Reading

crowds of people

What is Community Management?

Posted on 19. Oct, 2012 by .

0

Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d [...]

Continue Reading

Linkbuilding is Dead. Long Live Linkbuilding.

Posted on 28. Sep, 2012 by .

2

The death of linkbuilding has been greatly exaggerated. Far from killing off the noble art, Google recent updates have opened up brave new horizons for seasoned linkbuilders.

Continue Reading

Review Centre has a fake review problem but is not alone...

Lost your reviews? It’s probably best keep that to yourself.

Posted on 05. Sep, 2012 by .

0

Fake reviews, also known as deceptive opinion spam, is a growing problem. There’s a huge temptation for businesses of all sizes and types to use sock puppet profiles to publish fake reviews for their products and services as well as those of their competitors.   Recently, there has been considerable unrest over Google’s removal of customer reviews from certain [...]

Continue Reading

My career progression within LBi

Posted on 03. Sep, 2012 by .

0

For today’s blog post, I’m looking to do something a little different from the norm on the old LBi blog. While I do love a good tech update as much as anyone else, I’ve spent a bit of time reflecting on my first couple of years here at LBi Edinburgh, and after a certain amount [...]

Continue Reading

Frommer's & the Knowledge Graph

Google Buys Frommers to Increase Searches via Knowledge Graph

Posted on 13. Aug, 2012 by .

0

Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase, I couldn’t quite understand why. Reviews and content didn’t swallow well as a reason. They are Google, but not really ‘Google’. I soon remembered [...]

Continue Reading

The Future of Infographics

Posted on 03. Jul, 2012 by .

1

The future of infographics lies in animation, interactivity and user-generated content. We look at how innovative designers are tackling blogger indifference.

Continue Reading

Multi Screen Analytics

Will more screens mean less Analytics?

Posted on 27. Jun, 2012 by .

2

In a week of shock announcements and continued rumours in the tablet marketplace, we ask: Will more screens mean less Analytics? The tablet market in Scotland has been in a period of growth since the 1800’s, this localised success has started to spread worldwide over the last five years with the recipe changing from a [...]

Continue Reading

Has @Sweden’s democratic Social Media experiment paid off?

Posted on 15. Jun, 2012 by .

0

Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]

Continue Reading

Test, Tweak and Test again – the Value of Usability Testing

Posted on 08. Jun, 2012 by .

0

Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation.  There are many various methods used to test aspects of designs, [...]

Continue Reading