Archive for 'Thoughts'
The Pleasure Principle
Posted on 08. Jun, 2012 by Blair Walker.
“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a [...]
Continue Reading
Do Twitter trends reflect the state of the world? Let’s hope not.
Posted on 16. May, 2012 by Sam Leach.
As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]
Continue Reading
Understanding Google Webmaster Tools 404 Errors
Posted on 09. May, 2012 by Richard Falconer.
Google Webmaster Tools is a great resource for site owners but its error reports can be quite scary to site owners or SEOs who don’t understand them. This lack of understanding can lead to additional work for little or no benefit. One of the main areas where this happens is in the “Not found” section. [...]
Continue Reading
So, what does a User Experience Architect actually do?
Posted on 08. May, 2012 by Amy McInnes.
A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]
Continue Reading
Making finance content Pinteresting
Posted on 30. Apr, 2012 by Jenna Mc.
After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]
Continue Reading
A little search competition could go a long way toward quality content
Posted on 23. Apr, 2012 by Jason Morton.
OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]
Continue Reading
How Google is destroying trust in its own results
Posted on 12. Apr, 2012 by Richard Falconer.
Google is showing more sites with Rich Snippets review data in its results. It allows sites to use structured markup to code customer review statistics on their pages. This is all well and good except that site owners have started to take liberties. What Google appears to think users say on seeing rich snippets such [...]
Continue Reading
Google vs Westminster on Privacy
Posted on 30. Mar, 2012 by Kevin Gilmartin.
Google made the headlines over privacy again this week, and not for the first time this month. This time the search giant was standing up to Westminster Members of Parliament, who believe that the major online players should be controlling what we can say and see, all in the name of privacy. Parliament’s involvement in [...]
Continue Reading
Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
Continue Reading
Extensions, Add-ons and Digital Crutches
Posted on 23. Mar, 2012 by Sam Crosby.
Browsers. I’ve poked my head in a few. There have been hundreds of different browsers since Nexus (originally WorldWideWeb) over two decades ago. We’ve been to the Opera and spritzed on the Lynx. We’ve taken a dive with Sea Monkey and been on Safari. We’ve Konquered, Weaseled, Voyaged and Flocked.
