Archive for 'Thoughts'

The Pleasure Principle

Posted on 08. Jun, 2012 by .

2

“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a [...]

Continue Reading

Do Twitter trends reflect the state of the world? Let’s hope not.

Posted on 16. May, 2012 by .

0

As Scotland is the country that puzzled the world when ‘Hurricane Bawbag’ trended worldwide, I think it’s safe to say we’ve all been witness to some questionable trends. Within hours there were ‘I survived hurricane bawbag’ t-shirts for sale online and Scotland subsequently had to explain to the world exactly what a ‘bawbag’ is. The one theme [...]

Continue Reading

404 Errors Flow chart

Understanding Google Webmaster Tools 404 Errors

Posted on 09. May, 2012 by .

1

Google Webmaster Tools is a great resource for site owners but its error reports can be quite scary to site owners or SEOs who don’t understand them. This lack of understanding can lead to additional work for little or no benefit. One of the main areas where this happens is in the “Not found” section. [...]

Continue Reading

So, what does a User Experience Architect actually do?

Posted on 08. May, 2012 by .

3

A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]

Continue Reading

Making finance content Pinteresting

Posted on 30. Apr, 2012 by .

1

After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]

Continue Reading

A little search competition could go a long way toward quality content

Posted on 23. Apr, 2012 by .

0

OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]

Continue Reading

How Google is destroying trust in its own results

Posted on 12. Apr, 2012 by .

7

Google is showing more sites with Rich Snippets review data in its results. It allows sites to use structured markup to code customer review statistics on their pages. This is all well and good except that site owners have started to take liberties.   What Google appears to think users say on seeing rich snippets such [...]

Continue Reading

Notice of removed search result

Google vs Westminster on Privacy

Posted on 30. Mar, 2012 by .

0

Google made the headlines over privacy again this week, and not for the first time this month. This time the search giant was standing up to Westminster Members of Parliament, who believe that the major online players should be controlling what we can say and see, all in the name of privacy. Parliament’s involvement in [...]

Continue Reading

Multi-Device Fragmentation & Attribution

Multi-Device Fragmentation & Attribution

Posted on 27. Mar, 2012 by .

2

How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]

Continue Reading

Browsers

Extensions, Add-ons and Digital Crutches

Posted on 23. Mar, 2012 by .

0

Browsers. I’ve poked my head in a few. There have been hundreds of different browsers since Nexus (originally WorldWideWeb) over two decades ago. We’ve been to the Opera and spritzed on the Lynx. We’ve taken a dive with Sea Monkey and been on Safari. We’ve Konquered, Weaseled, Voyaged and Flocked. 

Continue Reading