Archive for 'Thoughts'

Competitions and Social Media

Posted on 24. Jan, 2012 by .

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These days, it seems like everyone who’s anyone is running an online competition. Love football? Answer these questions on our Facebook page for free tickets to your favourite match. Adore food? Tweet us your pictures to win a cooking session with an acclaimed chef.  From a quick look at my personalised Facebook advert feed I [...]

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Aardvark Logo

Will Google Adopt Prizes.org Rewards as Aardvark Becomes Fruitful with “Ask on Google+”?

Posted on 23. Jan, 2012 by .

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Imagine a Google where you were rewarded for your engagement with your circles, more specifically, what websites you referred your circles too or questions you helped them answer. Aardvark helps users “Ask on Google+” but Prizes.org has all the ingredients to introduce loyalty – an incentive to socialise. Late last week, people started reporting that [...]

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The role of usability in Mobile Marketing

Posted on 20. Jan, 2012 by .

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2012 has truly embraced the age of mobile.  Any company wishing to compete in the mobile market place faces certain challenges ahead.  With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed.  In this new era, [...]

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Lipstick on a pig

A Compelling Case for For Speed

Posted on 11. Jan, 2012 by .

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Like most of my colleagues in the technical SEO team, one of the most common problems I face is making a compelling business case for fixing the technical difficulties I find on clients’ sites. The positive relationship between, for example, high quality content and a strong social buzz is easy to see and easy to [...]

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SEO Strategy Questions

19 Questions you need to be asking to form an effective SEO Strategy

Posted on 09. Jan, 2012 by .

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Whether you are working on SEO in house, in an agency or have appointed an agency to help with your SEO efforts there are certain questions that MUST be asked and answered in order to put together a robust SEO strategy. This post looks at 19 of the questions you need to be asking or [...]

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SEO Advent Roundup

SEO Advent Roundup

Posted on 03. Jan, 2012 by .

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We have come to the end of the first ever bigmouthmedia SEO Advent Calendar, with as many SEO tips as mince pies consumed. With 24 full on posts to satisfy all those SEO cravings there’s been a little something for everyone. Here’s the complete list in all its glory: Day 1 – Job Posting Mark-Up: [...]

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SOPA on the rope-a: How it could affect content

SOPA on the rope-a: How it could affect content

Posted on 29. Dec, 2011 by .

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Speculation surrounding the Stop Online Piracy Act, or SOPA, has dominated conversations about the future of web content since its introduction to the US House of Representatives in late October. The proposed bill seems, at first, to be just one more ploy by a major world government to stave off third parties profiting from copyright-controlled [...]

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Google V's Bing

Google sticks the knife in Bing

Posted on 15. Dec, 2011 by .

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Google recently launched markup which allows the language and country targets of similar pages to be specified. For example, a product page in different languages, potentially consolidating the inbound links and social signals of those pages whilst showing the correct version in results. The markup also allows the identification of a canonical version of the [...]

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Local Business or Place

Google Places will merge with Google+

Posted on 14. Dec, 2011 by .

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With 50 million places [1], and 4 million places claimed [2], it’s only a matter of time until Google Places merges with Google+. I love Google Places. Integrated with AdWords, Places enables swanky Ad Extensions, transforming local and paid marketing into an exciting channel. It pains me to say it though, but Google Places has [...]

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Store Location Strategy Layout

No. 6 – SEO Advent Tip

Posted on 06. Dec, 2011 by .

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Day 6 of the bigmouthmedia SEO Advent Calendar. You can read day 5 here. Store Location Strategies, important for Bricks and Mortar Visibility this Christmas ‘Location, Location, Location’ – what was once the name of a popular show on Channel 4, of which has now been repurposed, recycled and refocused as the title for this [...]

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