Archive for 'Tips'

Generation Z

LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Posted on 17. Oct, 2012 by .

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Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]

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Anchor Text Variation

Posted on 30. Aug, 2012 by .

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In the past, one of the main tactics to get on the front page of Google for a given keyword was exact match anchor text. If you wanted to be #1 for [yellow cheese], you went off and got as many forum links, blog links, comment links and any other links you could, all with [...]

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Microformats viewer

Chrome Browser for Technical SEO

Posted on 29. Aug, 2012 by .

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For the past few months I’ve been giving Google’s Chrome browser a test drive as my go-to, do-everything, Swiss army browser, and it’s doing very well indeed. It isn’t without its problems – the preferences menus, for example, appear to be the result of some kind of drunken wager – but on the whole, it’s [...]

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Content for starting conversations

Posted on 01. Aug, 2012 by .

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In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]

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Top Tips for Creating Shareable Content

Posted on 29. Jun, 2012 by .

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  Shareability is a hugely popular buzzword in online marketing nowadays. Ever since THAT Google update (I’ll give you a hint – begins with a P, ends with ANDA) the game has well and truly changed and the time has come to shake things up.

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The Pleasure Principle

Posted on 08. Jun, 2012 by .

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“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a [...]

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404 Errors Flow chart

Understanding Google Webmaster Tools 404 Errors

Posted on 09. May, 2012 by .

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Google Webmaster Tools is a great resource for site owners but its error reports can be quite scary to site owners or SEOs who don’t understand them. This lack of understanding can lead to additional work for little or no benefit. One of the main areas where this happens is in the “Not found” section. [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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Google+ Hot keys

10 Handy Social Media Tips for Spring

Posted on 19. Apr, 2012 by .

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Regardless of whether or not you work in digital marketing, you will have used Facebook, Google+, Twitter, Instagram, URL shorteners, or a combination of different Social Media platforms. Many of the posts we write on this blog are designed for people in the digital marketing community, so I wanted to break from the norm and [...]

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