Archive for 'Verticals'
Support Product Comparison within Shopping Baskets
Posted on 04. Apr, 2012 by Sarah Curds.
We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]
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The importance of CPA increases
Posted on 30. Dec, 2011 by Jo Thomas.
It is imperative to treat your affiliates like an online sales force; affiliate managers should motivate and encourage their affiliates to drive more traffic and revenue to a client’s website. There are many ways in which we can do this, commission increases tend to have the biggest impact. We would recommend launching your affiliate program [...]
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Bigmouthmedia short listed for ‘Best Use of SEO’ at the Travolution Awards 2011
Posted on 22. Jun, 2011 by anneliritari.
The Travolution awards 2011 shortlist has been announced and bigmouthmedia is nominated in the category ‘Best use of SEO’ with Jumeirah hotels. We have been working with Jumeirah since 2007 and today we partner to develop both SEO and social media strategies targeting the luxury traveller. Jumeirah is a fantastic brand to work with and [...]
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The State of the Travel Market
Posted on 17. May, 2011 by anneliritari.
What in January seemed like a great start to the year, with record number of online travel, fell off a cliff in April. The latest data from Nielsen Netview shows that unique audience to the travel category declined by 6% YOY in April. The airline industry saw the largest drop with 26% followed by hotels [...]
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Welcome from CEO Lyndsay Menzies
Posted on 01. Mar, 2011 by bigmouthmedia.
Welcome to our shiny, new, bigmouthmedia blog! First, an apology; this blog is about as overdue as an iPhone app that makes you thin. Yes folks, we’re long overdue adding our mouthy opinions into the digital space, and after months of planning we’re all set to unleash our thoughts on digital industry news, stats and [...]
