Linkbuilding is Dead. Long Live Linkbuilding.
Posted on 28. Sep, 2012 by Jodi Mullen.
The death of linkbuilding has been greatly exaggerated. Far from killing off the noble art, Google recent updates have opened up brave new horizons for seasoned linkbuilders.
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Facebook Re-targeting: What does it mean for advertisers?
Posted on 24. Sep, 2012 by Jessica Burton.
Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]
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Tradedoubler: Connect 2012
Posted on 21. Sep, 2012 by Jo Thomas.
Yesterday we attended Tradedoubler’s annual Connect 2012 event. The one day event saw a range of industry experts providing insight and trends to try and shape the future of performance marketing. The day started at 10am at The Kings Place by Kings Cross, London. The event included affiliates, agencies and merchants. One of the best [...]
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Why I broke up with Facebook
Posted on 19. Sep, 2012 by Anne Ratigan.
Facebook and I met about five or six years ago. At first everything was great. We’d meet occasionally, have some fun, share photos and talk about friends. Over the years though something changed, at times things got a bit stalker-ish, a bit intrusive and even rather dull. Like any relationship we’ve had our ups and [...]
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10 Of The Best New Twitter Header Images
Posted on 19. Sep, 2012 by Simon Heyes.
Yesterday Twitter announced that they were making a few changes to the profile layout. In a move designed to improve the Twitter experience across multiple platforms and devices, Twitter introduced a new header photo – a tactic both Facebook and Google+ employed over the last 18 months. As with any image based social platform change, [...]
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BrightonSEO September 2012
Posted on 17. Sep, 2012 by Kirsty Hulse.
BrightonSEO September took place last Friday; and was a day packed full of talks, tips and tales. If you weren’t quite fortunate enough to attend; or were like me at most conferences and forgot to take notes, here is a round-up of my favourite talks of the day. Richard Baxter, SEO Gadget. How to be a better [...]
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My Perception of Social Media
Posted on 14. Sep, 2012 by Kris Robb.
I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. [...]
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How Olympic Partners performed in the “World’s First Social Games”
Posted on 10. Sep, 2012 by Daniel Williamson.
The Olympics brand is currently estimated at $47.6 billion (making it the second largest brand in the world, second only to Apple), almost double its value when compared to the Beijing Games. So it was no surprise to see so many of the world’s largest organisations jumping on the bandwagon and becoming sponsors of the [...]
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Lost your reviews? It’s probably best keep that to yourself.
Posted on 05. Sep, 2012 by Richard Falconer.
Fake reviews, also known as deceptive opinion spam, is a growing problem. There’s a huge temptation for businesses of all sizes and types to use sock puppet profiles to publish fake reviews for their products and services as well as those of their competitors. Recently, there has been considerable unrest over Google’s removal of customer reviews from certain [...]
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The Future’s a Raspberry Pi
Posted on 03. Sep, 2012 by Ian Roberts.
Image from Manifest Vegan‘s Flickr account When I first moved into online marketing the digital industry was a very different place. Websites were still built in tables, Apps were what you got from the Post Office and loading a website on a mobile phone was the digital equivalent of watching a washing machine do its [...]
