Posted on 03. Sep, 2012 by Austin Young.
For today’s blog post, I’m looking to do something a little different from the norm on the old LBi blog. While I do love a good tech update as much as anyone else, I’ve spent a bit of time reflecting on my first couple of years here at LBi Edinburgh, and after a certain amount [...]
Posted on 30. Aug, 2012 by Karen Symons.
In the past, one of the main tactics to get on the front page of Google for a given keyword was exact match anchor text. If you wanted to be #1 for [yellow cheese], you went off and got as many forum links, blog links, comment links and any other links you could, all with [...]
Posted on 29. Aug, 2012 by Glynn Davies.
For the past few months I’ve been giving Google’s Chrome browser a test drive as my go-to, do-everything, Swiss army browser, and it’s doing very well indeed. It isn’t without its problems – the preferences menus, for example, appear to be the result of some kind of drunken wager – but on the whole, it’s [...]
Posted on 28. Aug, 2012 by Alistair Nickson.
Mozilla’s recent announcement that Firefox will now make SSL encryption default for all users has stoked the flames of the online privacy debate initially sparked by Google’s introduction of automatic secure connections for logged-in users last October. Does this development signal the beginning of the end for organic keyword data? Extending beyond Google’s encryption efforts, [...]
Posted on 24. Aug, 2012 by Emily Barnick.
The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]
Posted on 23. Aug, 2012 by Susan Robertson.
For any affiliate program, choosing the right affiliate network is key. Getting it wrong means that the program won’t prosper and it will be difficult to recruit quality affiliates and drive the program’s growth. So how would you go about deciding which to choose? And how many should you work with? Here are some helpful [...]
Posted on 17. Aug, 2012 by Darcie Tanner.
There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]
Posted on 15. Aug, 2012 by Gerard Brady.
Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]
Posted on 13. Aug, 2012 by Michael Thomson.
Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase, I couldn’t quite understand why. Reviews and content didn’t swallow well as a reason. They are Google, but not really ‘Google’. I soon remembered [...]
Posted on 13. Aug, 2012 by Sandra D'Onofrio.
Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics [...]