Knowledge Graph

The (R)evolution of Semantic Search

Posted on 09. Aug, 2012 by .

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  Over the past few months the SEO blogging community has been loaded with comment regarding Google’s implementation of the Knowledge Graph data within the SERPs, which aims to provide not just links, but more answers to search queries; to implement a more ‘human’ search experience with data which connects different elements relating to the [...]

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The first multi-screen Olympics

Posted on 08. Aug, 2012 by .

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Has this been the first social media Olympics? The figures look good. Twitter saw more tweets in a single day than the entire 2008 Beijing Games. However, NBC has been using a tape delay in the States, not broadcasting events live, showing coverage later and at strategically calculated times instead. This has led to a [...]

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Data Informed Web Design

Posted on 03. Aug, 2012 by .

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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Social Science: The Rules Of Engagement

Posted on 02. Aug, 2012 by .

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Blogger outreach is not new. PRs and marketing agencies have been doing it for years, but what is new, or more accurately needs to be new is the approach. Once upon a time a blogger was what you would have called a “green inky” – someone who always has something to say, a heart-felt opinion [...]

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Tailoring Your Digital Marketing Future

Posted on 02. Aug, 2012 by .

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Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]

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Content for starting conversations

Posted on 01. Aug, 2012 by .

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In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]

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The Value of Affiliate Events

Posted on 26. Jul, 2012 by .

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The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]

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Can Mayer create a new beginning at Yahoo?

Posted on 25. Jul, 2012 by .

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As the dust settles on Marissa Mayer’s move to Yahoo there has already been significant speculation on what needs to happen to turn the company’s fortunes around. It is difficult not to see Yahoo as a media company on the brink of irrelevance and yet they also attract in the region of 700 million users a month. Once both [...]

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An overview of Tuenti

Posted on 16. Jul, 2012 by .

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Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young [...]

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Man and Loudspeaker

The SEO mantra for boosting online PR

Posted on 11. Jul, 2012 by .

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Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]

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