Tag Archives: A4U

Great Expo-Tations

Posted on 29. Oct, 2012 by .

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Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. [...]

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The Value of Affiliate Events

Posted on 26. Jul, 2012 by .

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The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]

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The real value of an agency in Affiliate Marketing

Posted on 30. Apr, 2012 by .

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Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]

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Bigmouthmedia shout out to the A4U Awards

Posted on 06. Jun, 2011 by .

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The bigmouthmedia Performance Marketing Team were delighted to attend this year’s A4U Awards which was hosted at the glamorous Grosvenor Hotel, London. With a nomination in the ‘Best Agency’ category we were all very hopeful and excited for the night ahead; more so for myself as it was my first industry awards ceremony! The night [...]

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