Tag Archives: A4U
Great Expo-Tations
Posted on 29. Oct, 2012 by Louisa.
Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. [...]
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The Value of Affiliate Events
Posted on 26. Jul, 2012 by Rachael Spowart.
The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]
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The real value of an agency in Affiliate Marketing
Posted on 30. Apr, 2012 by Susan Robertson.
Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]
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Bigmouthmedia shout out to the A4U Awards
Posted on 06. Jun, 2011 by Rachael Spowart.
The bigmouthmedia Performance Marketing Team were delighted to attend this year’s A4U Awards which was hosted at the glamorous Grosvenor Hotel, London. With a nomination in the ‘Best Agency’ category we were all very hopeful and excited for the night ahead; more so for myself as it was my first industry awards ceremony! The night [...]
