Tag Archives: ad exchanges
Facebook Re-targeting: What does it mean for advertisers?
Posted on 24. Sep, 2012 by Jessica Burton.
Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]
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40+ digital marketing events in the UK
Posted on 10. Feb, 2012 by Andrew Girdwood.
You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]
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Going above and beyond
Posted on 05. Dec, 2011 by Emily Barnick.
I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]
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Internet World companies survey #iwexpo
Posted on 12. May, 2011 by Andrew Girdwood.
I spent yesterday at Internet World at Earls Court 2. While I was there it seemed busy and buzzing. In particular I often noticed that the speaking sessions had not only filled every seat in the theatre but had a small crowd gathered around the entrance as people tried to watch from outside. I used [...]
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Real Time Bidding
Posted on 21. Apr, 2011 by Paul McKenna.
Last Friday I attended the NMA Live conference in London on Real Time Bidding. It was an opportunity to inform and educate those within the industry about exactly what Real Time Bidding (RTB) is all about, what role it’s going to play in the future of Display Advertising, and what it can do for advertisers [...]
