Tag Archives: Ad spend
Online Advertising in the Netherlands
Posted on 23. Mar, 2012 by Simon Heyes.
A few years ago the Netherlands was one of the fastest growing online markets. When the recession hit in 2008, this growth slowed, but Holland has bounced back. In mid-2011, comScore cited the Netherlands as ranking number 1 market worldwide in penetration for Twitter and LinkedIn. In terms of percentage of the population online, there [...]
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Why the Super Bowl is an anomaly in today’s advertising world
Posted on 01. Feb, 2012 by Simon Heyes.
Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]
