Tag Archives: advertising
What is all this data really worth?
Posted on 24. Aug, 2012 by Emily Barnick.
The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]
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Why Mobile in Affiliate Marketing Works
Posted on 03. Apr, 2012 by Louisa Lawson.
With mobile e-retail site visits up from 2.6% in 2010 to 8.2% in 2011 (Source: IMRG), it’s no wonder that merchants are asking how to make mobile marketing work for them. From an affiliate point of view, the opportunities are endless; with a huge amount of affiliates now offering mobile as an additional purchasing platform, [...]
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Attribution is DEAD! Long Live Audience!
Posted on 29. Feb, 2012 by Birendra Balakrishnan.
Don’t Shoot the Messenger Times are hard. The recession is biting and news is dominated by gloomy headlines forecasting the end of the economic system as we know it. If we are to believe certain less reputable sources we will all be living in a post-apocalyptic dystopia in a matter months. Scary. Economics and politics [...]
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Why the Super Bowl is an anomaly in today’s advertising world
Posted on 01. Feb, 2012 by Simon Heyes.
Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]
