Tag Archives: affiliate marketing

Tradedoubler: Connect 2012

Posted on 21. Sep, 2012 by .

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Yesterday we attended Tradedoubler’s annual Connect 2012 event. The one day event saw a range of industry experts providing insight and trends to try and shape the future of performance marketing. The day started at 10am at The Kings Place by Kings Cross, London. The event included affiliates, agencies and merchants. One of the best [...]

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The Value of Affiliate Events

Posted on 26. Jul, 2012 by .

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The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]

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What to Consider When Hosting an International Webinar

Posted on 22. Jun, 2012 by .

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One of the programs I manage within our affiliate department is the global Skype affiliate program. As the reach of our affiliate program has grown across countries such as Australia, Russia, North & South America, the UK, and Europe, it has become increasingly difficult to be able to communicate with all of our affiliates at [...]

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You can’t pay your taxes with free lipstick samples

Posted on 01. Jun, 2012 by .

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I stole the title of this blog post from Kevin. Kevin works in a department in LBi bigmouthmedia that is entirely dedicated  to working with bloggers. Hopefully the concept does not sound strange; outreach experts are increasingly common in adland. Agencies have a number of reasons for getting in touch with bloggers. The outreach might [...]

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The importance of content affiliates to build a sustainable and efficient affiliate program

Posted on 23. May, 2012 by .

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There are a number of different types of affiliates which contribute to a program’s growth and development. The main types of affiliates are voucher code, loyalty/reward (cashback), PPC, price comparison, email, social, mobile and content. Each and every one of these affiliate types plays a crucial role towards the merchant’s prime objective to increase traffic, [...]

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The real value of an agency in Affiliate Marketing

Posted on 30. Apr, 2012 by .

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Written by Susan Jamie and Fiona Robertson. Those involved in the industry have seen a shift recently in the way affiliate marketing is perceived, even moving away from the description of “Affiliate Marketing” towards the all-encompassing name of Performance Marketing. This change has been witnessed in a number of ways, including the annual A4U awards, [...]

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A play on words – WordAds or AdSense

Posted on 29. Nov, 2011 by .

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WordPress announced today that it is to offer their own version of Google AdSense which looks to help WordPress users monetize their blogs. The new programme, named WordAds, was released today on the WordPress.com blog. Users are being invited to apply for the programme from today. Successful applicants will be judged on a set of [...]

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Best Western Affiliate Day

Posted on 19. Aug, 2011 by .

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The bigmouthmedia affiliate team organised a successful affiliate day for Best Western Hotels GB earlier this month and wanted to report back on the day! Affiliate Marketing is all about building relationships, and by organising this event it was a great way for bigmouthmedia to bring key affiliate partners together at a Best Western hotel to meet [...]

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