Tag Archives: affiliates
Preventing Sales Leakage within the Affiliate Channel – Telephone Tracking
Posted on 04. Nov, 2011 by Jo Thomas.
There has been concern for a number of years regarding leakage to call centres within the affiliate channel. This has been a popular topic recently with more affiliate networks offering call tracking to their clients. Cause for concern… When a brand launches their affiliate program, we request that they mask all telephone numbers on their [...]
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Annual survey from bigmouthmedia reveals key insights and trends in affiliate marketing
Posted on 17. Oct, 2011 by Danielle Reed.
The annual results of the bigmouthmedia affiliate marketing survey were released today. The Survey, Exploring Online Affiliate Marketing Trends, focused on the options of UK based affiliates to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going. The survey highlights specific key insights in to [...]
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Six controversial affiliate tricks to watch out for
Posted on 08. Aug, 2011 by Andrew Girdwood.
In last year’s affiliate survey (warning, PDF link) 72% of respondents thought UK networks had a problem with fraudulent traffic. That’s a high figure considering the UK is, arguably, the most advanced affiliate market in the world. The issue of dirty tactics is the limelight again following on from the New Scientist’s report that some [...]
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Bigmouthmedia shout out to the A4U Awards
Posted on 06. Jun, 2011 by Rachael Spowart.
The bigmouthmedia Performance Marketing Team were delighted to attend this year’s A4U Awards which was hosted at the glamorous Grosvenor Hotel, London. With a nomination in the ‘Best Agency’ category we were all very hopeful and excited for the night ahead; more so for myself as it was my first industry awards ceremony! The night [...]
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Internet World companies survey #iwexpo
Posted on 12. May, 2011 by Andrew Girdwood.
I spent yesterday at Internet World at Earls Court 2. While I was there it seemed busy and buzzing. In particular I often noticed that the speaking sessions had not only filled every seat in the theatre but had a small crowd gathered around the entrance as people tried to watch from outside. I used [...]
