Tag Archives: analytics

Multi Screen Analytics

Will more screens mean less Analytics?

Posted on 27. Jun, 2012 by .

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In a week of shock announcements and continued rumours in the tablet marketplace, we ask: Will more screens mean less Analytics? The tablet market in Scotland has been in a period of growth since the 1800’s, this localised success has started to spread worldwide over the last five years with the recipe changing from a [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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Blogging: Bridging the Digital Skills Gap?

Posted on 02. Apr, 2012 by .

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The digital skills gap has dominated the agendas of both government and big business in the UK in 2012. Can blogging help to address our education system’s shortcomings?

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Facebook and Spotify: Loved up or Break up ?

Facebook and Spotify: Loved up or Break up ?

Posted on 14. Feb, 2012 by .

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What is your anthem when switching your relationship status to ‘single’ ? Do you have a break up anthem ? Or are you ‘In a relationship’ ? What’s your favourite song for setting a romantic ambience ? The love birds at Spotify have teamed up with the romantics of the Facebook analytics team to give us the top songs that people listen [...]

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Joining the Google SSL conspiracy theories

Posted on 25. Oct, 2011 by .

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A week ago Google announced it would make search more secure. It would do this by automatically deploy SSL encryption on searches for logged in users. A logged in user is someone with a cookie from YouTube, Google+, Gmail, etc, that’s still active. Google suggests that that’s less than 10% of current searches. The search [...]

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Google Analytics Reveals Multi Channel Funnels

Posted on 20. Apr, 2011 by .

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*”Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for a full launch.”* So, Google [...]

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