Tag Archives: attention media

Super Bowl XLVI Logo

Why the Super Bowl is an anomaly in today’s advertising world

Posted on 01. Feb, 2012 by .

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Last years Super Bowl drew the highest ever audience for a US TV show. The climax of the American football season in 2011 was watched by 162.9 million viewers, and Super Bowl XLVI is expected to draw around 173 million Americans this Sunday 5th February, smashing the audience viewing record for the third year running. That [...]

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