Tag Archives: attribution

Multi-Device Fragmentation & Attribution

Multi-Device Fragmentation & Attribution

Posted on 27. Mar, 2012 by .

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How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]

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Attribution is DEAD! Long Live Audience!

Attribution is DEAD! Long Live Audience!

Posted on 29. Feb, 2012 by .

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Don’t Shoot the Messenger Times are hard. The recession is biting and news is dominated by gloomy headlines forecasting the end of the economic system as we know it. If we are to believe certain less reputable sources we will all be living in a post-apocalyptic dystopia in a matter months. Scary. Economics and politics [...]

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Facebook like button on Google search results

The Future of Search?

Posted on 18. Apr, 2011 by .

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Since the start of 2011 a lot has changed in the world of search. Many of these changes are likely to shape SEO and PPC strategies for the next few years, and have already started to impact current strategies. Being part of the bigmouthmedia DNA, I know we continually get asked “where is search heading?” [...]

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Give me a £1 and I’ll give you back £2

Give me a £1 and I’ll give you back £2

Posted on 06. Apr, 2011 by .

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As the financial year comes to a close, I’ve been wondering about the different investment options available. Whilst thinking about this, I started to think about the parallels to a client / agency relationship. In simple terms, they invest with our ‘traders’ with a desire to see a positive return on their spend. However ‘return’ [...]

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