Tag Archives: bing
Posted on 21. Mar, 2012 by Sandra D'Onofrio.
You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]
Posted on 13. Feb, 2012 by Sandra D'Onofrio.
This time it’s really happening: by the end of Q1 2012 Yahoo and Microsoft will have merged their search technology and services in the UK and France and will work as one search engine with 2 interfaces. From the users perspective not much will change. A combined approximate 9% of users in the UK will [...]
Posted on 08. Feb, 2012 by Richard Falconer.
There are a ton of expensive SEO tools available. Many of them do a great job but you shouldn’t forget the great data and insight that can be gleaned from free tools. These tools are often overlooked. Blekko Blekko provides a ton of amazing ranking data to SEOs but I rarely [...]
Posted on 23. Dec, 2011 by Karoline Spiessl.
Welcome to day 23 of the bigmouthmedia SEO Advent Calendar. You can read day 22 here. Search Updates In 2011 And Their Potential For 2012 The year 2011 has been an interesting one for search engine marketers with many changes brought about not least by the three major search engines Google, Yahoo and Bing. Here [...]
Posted on 21. Dec, 2011 by Hannah Murray.
Day 21 of the bigmouthmedia SEO Advent Calendar. You can read day 20 here. Don’t forget about Bing When it comes to Search Engine Optimisation, we all too often keep our focus on ranking high in Google. It’s very easy to forget what other search engines like Bing can offer because we are all obsessed [...]
Posted on 15. Dec, 2011 by Richard Falconer.
Google recently launched markup which allows the language and country targets of similar pages to be specified. For example, a product page in different languages, potentially consolidating the inbound links and social signals of those pages whilst showing the correct version in results. The markup also allows the identification of a canonical version of the [...]
Posted on 16. Nov, 2011 by Ian Macfarlane.
Internationalised Domain Names (IDNs) went live last year, finally allowing site owners in countries which don’t use the Latin alphabet (for example, Arabic or Cyrillic) to create websites without Latin characters in their URLs. Last year we twice reviewed how search engines were coping with the introduction of Internationalised Domain Names – unfortunately, the answer [...]
Posted on 23. May, 2011 by Sandra D'Onofrio.
This year we were expecting the Yahoo! and Microsoft Search Alliance “land” in Europe. A scheme to improve the user experience, as well as making life easier for advertisers and increasing the combined market share, the Search Alliance has successfully gone ahead in the US, with all advertiser accounts migrated between October and November last [...]