Tag Archives: bloggers

Social Science: The Rules Of Engagement

Posted on 02. Aug, 2012 by .

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Blogger outreach is not new. PRs and marketing agencies have been doing it for years, but what is new, or more accurately needs to be new is the approach. Once upon a time a blogger was what you would have called a “green inky” – someone who always has something to say, a heart-felt opinion [...]

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iMothers Day: The rise of the tech Mum

Posted on 16. Mar, 2012 by .

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It’s Mother’s Day coming up this weekend, and whereas once upon a time an e-card would have seemed almost impersonal, it may now be the most fitting way to reach some of our beloved mothers. An iMum can come in many forms, from angry-birds addicts to members of the influential Tots100 blogging group.┬áToday, Plusnet announced [...]

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