Tag Archives: Broad Match

Match type strategies

Posted on 21. Mar, 2012 by .

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You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]

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