Tag Archives: content

Content for starting conversations

Posted on 01. Aug, 2012 by .

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In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]

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Man and Loudspeaker

The SEO mantra for boosting online PR

Posted on 11. Jul, 2012 by .

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Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]

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Top Tips for Creating Shareable Content

Posted on 29. Jun, 2012 by .

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  Shareability is a hugely popular buzzword in online marketing nowadays. Ever since THAT Google update (I’ll give you a hint – begins with a P, ends with ANDA) the game has well and truly changed and the time has come to shake things up.

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Has @Sweden’s democratic Social Media experiment paid off?

Posted on 15. Jun, 2012 by .

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Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]

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The importance of content affiliates to build a sustainable and efficient affiliate program

Posted on 23. May, 2012 by .

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There are a number of different types of affiliates which contribute to a program’s growth and development. The main types of affiliates are voucher code, loyalty/reward (cashback), PPC, price comparison, email, social, mobile and content. Each and every one of these affiliate types plays a crucial role towards the merchant’s prime objective to increase traffic, [...]

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Making finance content Pinteresting

Posted on 30. Apr, 2012 by .

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After Facebook bought Instagram and Pinterest became one of the biggest drivers of referral traffic, there has been an enormous amount of discussion around image sharing recently. Image content has been pitched as the future of social networking. It provides an extremely effective way to engage with a brand’s audience and make that brand’s online [...]

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A little search competition could go a long way toward quality content

Posted on 23. Apr, 2012 by .

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OK, first – I have something to admit: I may be in love with Jolie O’Dell. Readers may not know who she is, but I’ll source her journalism later – journalism that has appeared in Mashable and, most recently, Venture Beat. When I started working at LBi bigmouthmedia, I began following her news stories because [...]

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Image content is the future of social networking

Posted on 17. Apr, 2012 by .

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The hot topic over the past couple of weeks has been the purchase of Instagram by Facebook for $1billion. Photo sharing app Instagram was launched in October 2010 exclusivity for iPhone users, only launching its Android version of the app into the Android Market in the first week of April this year. As most will [...]

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Relief of Telephus, son of Hercules

Sex, Drugs and SEO: Or, why I need to stop paying attention to algorithm updates

Posted on 22. Mar, 2012 by .

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Rock and Roll. The primary reason anyone pays attention to the SXSW quasi-festival held each year in the haven of the cool known as Austin, Texas. At its heart, SXSW has been known as a place to learn about the Next Big Thing, typically in music. Being naturally predisposed to consuming every last little bit [...]

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SOPA on the rope-a: How it could affect content

SOPA on the rope-a: How it could affect content

Posted on 29. Dec, 2011 by .

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Speculation surrounding the Stop Online Piracy Act, or SOPA, has dominated conversations about the future of web content since its introduction to the US House of Representatives in late October. The proposed bill seems, at first, to be just one more ploy by a major world government to stave off third parties profiting from copyright-controlled [...]

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