Tag Archives: conversion optimisation

Optimisation Skills

Building a Conversion Optimisation Team

Posted on 12. Oct, 2012 by .


Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]

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Data Informed Web Design

Posted on 03. Aug, 2012 by .


Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]

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Do you know your site has issues? The fight for usability.

Posted on 16. Dec, 2011 by .


Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there?  Are your users getting what they expect from your site?  Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]

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Comparing Bounce Rates

Industry Standard Bounce Rates

Posted on 17. Aug, 2011 by .


Our client’s often ask us ‘Is there an industry standard bounce rate?’  To be fair, it is a reasonable question to ask.  I wish we could say ‘yes, your site is performing above the standard’, or ‘unfortunately your site is falling below the standard bounce rate’, however, at the risk of disappointing anyone, our answer [...]

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