Tag Archives: conversion rates
Data Informed Web Design
Posted on 03. Aug, 2012 by Sarah Curds.
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Data informed web design is the backbone of our conversion optimisation process used to create on-going iterative improvements for our clients. It can also be used to de-risk redesigns, fix specific performance issues and inform design or strategy decisions. Data Informed v Data Driven Data driven game design has been around for years. Most top [...]
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Do you know your site has issues? The fight for usability.
Posted on 16. Dec, 2011 by Amy McInnes.
Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there? Are your users getting what they expect from your site? Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]
