Tag Archives: conversions

Test, Tweak and Test again – the Value of Usability Testing

Posted on 08. Jun, 2012 by .

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Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation.  There are many various methods used to test aspects of designs, [...]

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Do you know your site has issues? The fight for usability.

Posted on 16. Dec, 2011 by .

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Driving quality traffic to your website is a key goal for most our media services, but what happens to that traffic once it gets there?  Are your users getting what they expect from your site?  Do they find the information they are seeking or are they leaving? It is not only important to drive traffic [...]

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Industry Standard Conversion Rates – Do they exist?

Posted on 21. Sep, 2011 by .

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Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates.  Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable.  Sadly, is not quite as simple as that. To [...]

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