Tag Archives: cross digital

Fuel digital marketing activity with user research

Fuel Digital Marketing Activity with User Research

Posted on 12. Apr, 2011 by .

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You measure us on our successes and those successes are measured, in part, by how well the traffic that we attract and drive to our client’s websites then converts into leads, sales or subscriptions. We know that it’s not enough to increase volume; we must also increase value if we are to help our clients [...]

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Give me a £1 and I’ll give you back £2

Give me a £1 and I’ll give you back £2

Posted on 06. Apr, 2011 by .

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As the financial year comes to a close, I’ve been wondering about the different investment options available. Whilst thinking about this, I started to think about the parallels to a client / agency relationship. In simple terms, they invest with our ‘traders’ with a desire to see a positive return on their spend. However ‘return’ [...]

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Phil Gripton - UK Managing Director

Market changes bring new challenges for digital marketing

Posted on 17. Mar, 2011 by .

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It’s interesting times for digital marketing. First of all, there have been several developments over the last few weeks. On the one hand, the market has been awash with several Google announcements and acquisitions, such as its take over of BeatThatQuote. On the other hand, several reports have shown the reduction in SEO value of [...]

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