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Gallup Research

The Spouse: The Digital Decision Maker

Posted on 13. Sep, 2011 by .

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They nag you, make you wash the dishes, clean the car, and now they’re dictating what you do online. The spouse, revealed by Gallup is thought to be the most influential decision maker online. So how could websites use to their advantage? Research from Gallup reveals that spouses are the most influential in customer decisions. [...]

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