Tag Archives: digital marketing

crowds of people

What is Community Management?

Posted on 19. Oct, 2012 by .

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Put the phrase “community management” into a Google image search. This is what you get. Flowcharts, diagrams, little 3D guys holding hands in a communal circle and the standard icon of marketing stuff… the jigsaw piece. Oh dear. It would appear that community management is quite a difficult thing to explain. Looking at Google’s visual representations, you’d [...]

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Facebook Re-targeting

Facebook Re-targeting: What does it mean for advertisers?

Posted on 24. Sep, 2012 by .

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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]

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My Perception of Social Media

Posted on 14. Sep, 2012 by .

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  I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. [...]

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What is all this data really worth?

Posted on 24. Aug, 2012 by .

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The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]

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wallet

New kid on the block

Posted on 15. Aug, 2012 by .

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Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]

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Generics – a different approach

Posted on 13. Aug, 2012 by .

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Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics [...]

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An overview of Tuenti

Posted on 16. Jul, 2012 by .

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Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young [...]

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Man and Loudspeaker

The SEO mantra for boosting online PR

Posted on 11. Jul, 2012 by .

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Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]

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The Future of Infographics

Posted on 03. Jul, 2012 by .

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The future of infographics lies in animation, interactivity and user-generated content. We look at how innovative designers are tackling blogger indifference.

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Multi Screen Analytics

Will more screens mean less Analytics?

Posted on 27. Jun, 2012 by .

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In a week of shock announcements and continued rumours in the tablet marketplace, we ask: Will more screens mean less Analytics? The tablet market in Scotland has been in a period of growth since the 1800’s, this localised success has started to spread worldwide over the last five years with the recipe changing from a [...]

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