Tag Archives: digital marketing
Has @Sweden’s democratic Social Media experiment paid off?
Posted on 15. Jun, 2012 by Emily Puddephatt.
Sweden has applied its heritage of social democracy to a slightly different area in recent months by handing the reins of the official tourist board Twitter account @Sweden over to the citizens of the country. Since December 2011, each week a different Swedish citizen has taken over the account and is free to post whatever they [...]
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Test, Tweak and Test again – the Value of Usability Testing
Posted on 08. Jun, 2012 by Amy McInnes.
Commonly said to be the UX mantra, one might say that usability testing is a way of life among those in the field of UX, however, for those who are not, testing is largely an ignored process often bypassed in the pursuit of optimisation. There are many various methods used to test aspects of designs, [...]
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The Synergy between SEO and PPC
Posted on 11. May, 2012 by Hannah Murray.
As a proud advocate of all things SEO, sometimes I can find myself overlooking the importance of PPC. For me, the beauty of SEO lies in a site ranking and performing well on merit of the quality of the site, and not by the amount of money a site has spent getting to the top. [...]
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So, what does a User Experience Architect actually do?
Posted on 08. May, 2012 by Amy McInnes.
A colleague recently wrote a post, describing her experience of blank expressions and puzzled looks when telling friends about her job. Having had a similar experience, I thought I’d follow her lead and describe what it is exactly a user experience professional does in their average day. Typically, I’d start by outlining what’s expected of [...]
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4 things your PPC campaign should never lack
Posted on 13. Apr, 2012 by Sandra D'Onofrio.
Forget millions of keywords, forget thousands of pieces of adcopy, here’s 4 things you need to make your paid search campaign successful: 1. An updated product, availability and price feed There’s nothing worse than finding your way to a website only to realize the product you were looking for is out of stock or only available [...]
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Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
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Attribution is DEAD! Long Live Audience!
Posted on 29. Feb, 2012 by Birendra Balakrishnan.
Don’t Shoot the Messenger Times are hard. The recession is biting and news is dominated by gloomy headlines forecasting the end of the economic system as we know it. If we are to believe certain less reputable sources we will all be living in a post-apocalyptic dystopia in a matter months. Scary. Economics and politics [...]
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Twitter brings brand pages to life
Posted on 08. Feb, 2012 by Sasha de Buyl.
Twitter has began rolling out its newest development: custom pages for brands. The company announced the changes in a statement last December, but Thursday 2nd February saw the unveiling of Twitter’s brand pages among a handful of brands.
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Competitions and Social Media
Posted on 24. Jan, 2012 by Georgia Artus.
These days, it seems like everyone who’s anyone is running an online competition. Love football? Answer these questions on our Facebook page for free tickets to your favourite match. Adore food? Tweet us your pictures to win a cooking session with an acclaimed chef. From a quick look at my personalised Facebook advert feed I [...]
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The role of usability in Mobile Marketing
Posted on 20. Jan, 2012 by Amy McInnes.
2012 has truly embraced the age of mobile. Any company wishing to compete in the mobile market place faces certain challenges ahead. With the dramatic growth in smartphones placing the www at everyone’s fingertips, companies must understand this dynamic new market place and provide for it in their endeavours to succeed. In this new era, [...]
