Tag Archives: display advertising
Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
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Mobile Advertising – The Industry’s Problem Child
Posted on 27. Feb, 2012 by Simon Sothcott.
We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile? Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]
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Digital Media for Retail in an Economic Downturn
Posted on 02. Jan, 2012 by Emma Karlsson.
If you have spent any time following the news recently it is impossible not to notice that it feels as though the world economy coming to a standstill whilst the Eurozone crashes. We have seen one article after the other about the financial debt crisis in Greece, Italy and Spain and about how much UK [...]
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Going above and beyond
Posted on 05. Dec, 2011 by Emily Barnick.
I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]
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Specific Media unveil the future of MySpace
Posted on 08. Nov, 2011 by adamrussell.
Six years ago MySpace appeared to have the world at its feet. Fresh from an acquisition by Murdoch’s News Corp that valued the site at US$580 million it felt like a pioneering force online, a revolutionary site that enabled young individuals to connect and express themselves. Social Media may not have been new as such, but [...]
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Display Advertising – Driving Digital Forward?
Posted on 04. Apr, 2011 by fionarobertson.
The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]
