Tag Archives: display advertising

DR Display Campaign, Where to Start?

Posted on 30. Oct, 2012 by .

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When creating a direct response display campaign there are several points (start to end) that we take into account. It’s inevitable that the moment you receive the brief from a client youimmediately start to think about how and where to invest and efficiently make the most out of the budget. But first things first, make [...]

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Facebook Re-targeting

Facebook Re-targeting: What does it mean for advertisers?

Posted on 24. Sep, 2012 by .

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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]

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Social-commerce

Retail Advertising in a New World of Commerce

Posted on 25. Jun, 2012 by .

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I read an interesting article recently about Pinterest & the role it might play in the social commerce sphere. There’s no denying that Pinterest has become an instant phenomenon, crossing the 10 million monthly visits mark in the US faster than any site in history, so the idea that it might become a major social [...]

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Multi-Device Fragmentation & Attribution

Multi-Device Fragmentation & Attribution

Posted on 27. Mar, 2012 by .

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How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]

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Mobile Advertising – The Industry’s Problem Child

Posted on 27. Feb, 2012 by .

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We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile?  Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]

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Digital Media for Retail in an Economic Downturn

Posted on 02. Jan, 2012 by .

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If you have spent any time following the news recently it is impossible not to notice that it feels as though the world economy coming to a standstill whilst the Eurozone crashes. We have seen one article after the other about the financial debt crisis in Greece, Italy and Spain and about how much UK [...]

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Going above and beyond

Posted on 05. Dec, 2011 by .

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I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]

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The new MySpace logo

Specific Media unveil the future of MySpace

Posted on 08. Nov, 2011 by .

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Six years ago MySpace appeared to have the world at its feet. Fresh from an acquisition by Murdoch’s News Corp that valued the site at US$580 million it  felt like a pioneering force online, a revolutionary site that enabled young individuals to connect and express themselves. Social Media may not have been new as such, but [...]

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Display Advertising – Driving Digital Forward?

Display Advertising – Driving Digital Forward?

Posted on 04. Apr, 2011 by .

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The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]

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