Tag Archives: display
Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
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Mobile Advertising – The Industry’s Problem Child
Posted on 27. Feb, 2012 by Simon Sothcott.
We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile? Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]
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Digital Media for Retail in an Economic Downturn
Posted on 02. Jan, 2012 by Emma Karlsson.
If you have spent any time following the news recently it is impossible not to notice that it feels as though the world economy coming to a standstill whilst the Eurozone crashes. We have seen one article after the other about the financial debt crisis in Greece, Italy and Spain and about how much UK [...]
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Going above and beyond
Posted on 05. Dec, 2011 by Emily Barnick.
I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]
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Specific Media unveil the future of MySpace
Posted on 08. Nov, 2011 by adamrussell.
Six years ago MySpace appeared to have the world at its feet. Fresh from an acquisition by Murdoch’s News Corp that valued the site at US$580 million it felt like a pioneering force online, a revolutionary site that enabled young individuals to connect and express themselves. Social Media may not have been new as such, but [...]
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Annual survey from bigmouthmedia reveals key insights and trends in affiliate marketing
Posted on 17. Oct, 2011 by Danielle Reed.
The annual results of the bigmouthmedia affiliate marketing survey were released today. The Survey, Exploring Online Affiliate Marketing Trends, focused on the options of UK based affiliates to reveal insights on how this market is performing and indicates key technology and operational trends on where it is going. The survey highlights specific key insights in to [...]
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bigmouths attend Marketing Week’s Online Marketing Show
Posted on 04. Jul, 2011 by fionarobertson.
Marketing Week live is a well renowned annual conference that brings together marketeers from all over the country. This year was no different; held at Grand Hall, Olympia the exhibition hall was vast, encompassing all areas including In-Store, Data & Insight. The key area for us bigmouths however was within the Online Marketing Show area, [...]
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Real Time Bidding
Posted on 21. Apr, 2011 by Paul McKenna.
Last Friday I attended the NMA Live conference in London on Real Time Bidding. It was an opportunity to inform and educate those within the industry about exactly what Real Time Bidding (RTB) is all about, what role it’s going to play in the future of Display Advertising, and what it can do for advertisers [...]
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Display Advertising – Driving Digital Forward?
Posted on 04. Apr, 2011 by fionarobertson.
The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]
