Tag Archives: DSP

Facebook Re-targeting

Facebook Re-targeting: What does it mean for advertisers?

Posted on 24. Sep, 2012 by .

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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]

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What is all this data really worth?

Posted on 24. Aug, 2012 by .

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The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]

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40+ digital marketing events in the UK

Posted on 10. Feb, 2012 by .

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You have until the 22nd of May to build your time machine. If you plan to attend a robust collection of digital marketing events in the UK this year then it’s the 22nd of May you’ll have to survive. Planning on running a digital marketing conference this year? One scheduling tip would be to avoid [...]

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Going above and beyond

Posted on 05. Dec, 2011 by .

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I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]

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