Tag Archives: ecommerce

Social-commerce

Retail Advertising in a New World of Commerce

Posted on 25. Jun, 2012 by .

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I read an interesting article recently about Pinterest & the role it might play in the social commerce sphere. There’s no denying that Pinterest has become an instant phenomenon, crossing the 10 million monthly visits mark in the US faster than any site in history, so the idea that it might become a major social [...]

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product comparison within shopping basket

Support Product Comparison within Shopping Baskets

Posted on 04. Apr, 2012 by .

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We’ve observed, through various rounds of retail website user testing, that visitors will use the shopping basket for more than its designed purpose: for product comparison. It is therefore important to support product comparison within the shopping basket with large images, table based structures, standard fonts and simple backgrounds. As consumers we find it useful [...]

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