Tag Archives: encryption update

Google (not provided): 6 months on

Posted on 28. May, 2012 by .


Last year’s introduction of SSL encryption led to the creation of a mine field of keyword consuming data “black holes”, much to the dismay of SEO professionals everywhere. Six months on, Google’s (not provided) is still creating a commotion throughout the digital world. Right from its initial announcement, the introduction of SSL encryption has generated [...]

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Google SSL Encryption Update

Posted on 09. Nov, 2011 by .


Following on from our blog on the 28th October, regarding Google’s intention to encrypt organic searches for all signed in users, it appears that Matt Cutts’ initial prediction that the percentage of keywords reported with (not provided) would be within a single digit, appears to be a little wide of the mark. The graph below [...]

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