Tag Archives: engagement
Posted on 02. Aug, 2012 by Al Phillips.
Blogger outreach is not new. PRs and marketing agencies have been doing it for years, but what is new, or more accurately needs to be new is the approach. Once upon a time a blogger was what you would have called a “green inky” – someone who always has something to say, a heart-felt opinion [...]
Posted on 07. Feb, 2012 by Michael Thomson.
Monitoring is big business. Brands want to know who said what, where and why. There are hundreds of tools, especially in the social field, that are more than capable of providing great insight into as said. At the same time, search marketing specialists are keen to know when a website is linked to. Out with [...]