Tag Archives: Facebook

Generation Z

LPC, LMS, YTO, LFR: Facebook’s Generation Z Lingo

Posted on 17. Oct, 2012 by .

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Exploring some of the lingo of Generation Z on Facebook. Generation Z is the common name for the group of people born between 1990s and present day. For a while now, people have documented that their actions, attitudes and movements carve the future for digital media. Still trying to hold onto my youth, I often [...]

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The first mobility Christmas

Posted on 12. Oct, 2012 by .

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Christmas is months away. My Twitter feed, dominated by digital marketing, communications and technology people has seen plenty of disbelief. Why do shops have Christmas messaging up already? Why? Despite the apparent outrage, I suspect most of the people pointing at the incipient decorations and sale offers know why retailers are already preparing for Christmas. [...]

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Facebook Re-targeting

Facebook Re-targeting: What does it mean for advertisers?

Posted on 24. Sep, 2012 by .

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Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]

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Why I broke up with Facebook

Posted on 19. Sep, 2012 by .

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Facebook and I met about five or six years ago. At first everything was great. We’d meet occasionally, have some fun, share photos and talk about friends. Over the years though something changed, at times things got a bit stalker-ish, a bit intrusive and even rather dull. Like any relationship we’ve had our ups and [...]

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Why Mobile Optimisation is Essential for Social & Sharing

Why Mobile Optimisation is Essential for Social & Sharing

Posted on 17. Aug, 2012 by .

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There were 543 million monthly active Facebook mobile users as of June 30, 2012 and 80% of Twitter’s UK active users access the site via mobile, showing that content is more likely to be shared on a mobile than desktop. Why are brands and bloggers still failing to recognise the importance of mobile optimisation themselves and operating accordingly? Including Facebook [...]

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Tailoring Your Digital Marketing Future

Posted on 02. Aug, 2012 by .

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Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]

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Content for starting conversations

Posted on 01. Aug, 2012 by .

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In today’s commercial world, social media is an increasingly invaluable tool for many businesses and organisations. With more and more businesses of all sizes beginning to harness social media to share their content with the world, there are numerous pitfalls to avoid in order to successfully increase the reach and authority of social messaging. As [...]

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Facebook Email

Is Drop.io Facebook’s Secret Email Weapon?

Posted on 28. Jun, 2012 by .

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Facebook again prompted criticism this week after deciding to switch user email addresses to those provided by the @facebook.com system, without notifying it’s users. Facebook launched it’s email service back in 2010, supposedly to compete with Google Mail, but up to now it’s impact has been very poor. At the time, Mark Zuckerberg effectively hailed [...]

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Facebook Finally Make Decisive Move Towards Branded Smartphone

Posted on 12. Jun, 2012 by .

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Although the company has faced a pretty substantial devaluing since it floated publicly two weeks ago, resulting in an estimated $5bn loss of net worth for Zuckerberg, this has been largely attributed to the initial overestimation of its stock value, similar to Twitter’s experience, and the social media giants are pressing ahead with their new [...]

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KISS and the Three Cons Test. Breaking down Social Analytics.

Posted on 27. Apr, 2012 by .

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  Since joining LBi a year ago, the hot topic for discussion has been social media and what does it really mean?  This post is not going to answer that question, instead it is going to attempt to answer this one: how do you begin to measure the impact of social media? Twitter, Facebook and [...]

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