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	<title>Bigmouthmedia&#039;s blog &#187; finance</title>
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		<title>Have Google penalised Beatthatquote.com?</title>
		<link>http://blog.bigmouthmedia.com/2011/03/08/have-google-penalised-beatthatquote-com/</link>
		<comments>http://blog.bigmouthmedia.com/2011/03/08/have-google-penalised-beatthatquote-com/#comments</comments>
		<pubDate>Tue, 08 Mar 2011 12:16:52 +0000</pubDate>
		<dc:creator>Richard Falconer</dc:creator>
				<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[beat that quote]]></category>
		<category><![CDATA[cse]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[finance]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[links]]></category>

		<guid isPermaLink="false">http://blog.bigmouthmedia.com/?p=174</guid>
		<description><![CDATA[Yesterday&#8217;s announcement that Google had purchased online comparison site beatthatquote.com for $37.7 million caused a bit of a stir online with numerous commentators suggesting Google would be wading further into antitrust territory with the purchase. Today Aaron Wall from SEO Book wrote an article &#8220;outing&#8221; various optimisation techniques beatthatquote.com uses which are against Google&#8217;s terms [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday&#8217;s announcement that Google had purchased online comparison site beatthatquote.com for $37.7 million caused a bit of a stir online with numerous commentators suggesting Google would be wading further into antitrust territory with the purchase.</p>
<p>Today Aaron Wall from SEO Book wrote an article &#8220;outing&#8221; various <a href="http://www.seobook.com/beatthatquote-buythoselinks">optimisation techniques beatthatquote.com uses</a> which are against Google&#8217;s terms of service.  Not least of which is buying links.</p>
<p>We took a of a search on Google for &#8220;beatthatquote&#8221; (actually &#8220;beatatquote&#8221; but it shows &#8220;beatthatquote&#8221;) this morning and saw this:</p>
<p><a href="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote.jpg"><img class="alignnone size-medium wp-image-175" src="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote-300x219.jpg" alt="beatthatquote Google result" width="300" height="219" /></a></p>
<p>I searched again a short time ago and saw:</p>
<p><a href="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote31.jpg"><img class="alignnone size-medium wp-image-177" src="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote31-300x178.jpg" alt="beatthatquote Google result" width="300" height="178" /></a></p>
<p>Wow! Google seemed to have penalised the site.</p>
<p>Checking where the result had gone, my suspicions seem to be confirmed:</p>
<p><a href="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote2.jpg"><img class="alignnone size-medium wp-image-179" src="http://blog.bigmouthmedia.com/files/2011/03/beatthatquote2-300x171.jpg" alt="beatthatquote" width="300" height="171" /></a></p>
<p>The results are right underneath Aaron Wall&#8217;s original post.  Coincidence?</p>
<p><a href="mailto:richard.falconer@bigmouthmedia.com">Richard Falconer</a></p>
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