Tag Archives: forecasting
Stop forecasting, start optimising
Posted on 13. Jun, 2012 by Sandra D'Onofrio.
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Have you ever gone back to a forecast produced before launching a search campaign and been surprised at how different the data looked from the actual results of the campaign? At how your “killer” keywords ended up being the ones that disappointed in terms of performance, while others outperformed any expectation and prediction? Agency incompetence [...]
