Tag Archives: generics bidding

Generics – a different approach

Posted on 13. Aug, 2012 by .

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Bidding on generic terms (especially some shorter tail ones) can be an expensive exercise. It’s also a time-consuming exercise as you’ll need to stay on top of the bid and adcopy optimisation to make sure the balance between position, CPC and ROI is right. It’s nevertheless a worthy exercise, for 3 main reaons: – generics [...]

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