Tag Archives: google analytics

Joining the Google SSL conspiracy theories

Posted on 25. Oct, 2011 by .

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A week ago Google announced it would make search more secure. It would do this by automatically deploy SSL encryption on searches for logged in users. A logged in user is someone with a cookie from YouTube, Google+, Gmail, etc, that’s still active. Google suggests that that’s less than 10% of current searches. The search [...]

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Cosmetic Changes to Google Analytics

Posted on 17. Oct, 2011 by .

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The new version of Google Analytics has been live for a number of months now with a host of new features added at an impressive rate.  Just last week, Google launched a radical design update to the new interface in an attempt to improve user experience and interaction within the Analytics platform. As regular users [...]

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Google Incorporates Webmaster Tools into Google Analytics

Posted on 14. Oct, 2011 by .

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Last week Google further expanded its Google Analytics service with the addition of three new SEO focussed reports. Given a full scale public release following a successful beta trial over the summer, these search data reports combine some useful features of Google Webmaster Tools with the flexible data approaches afforded by Google Analytics. The value [...]

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Google Anounces Launch of Premium And Real-Time Reporting

Posted on 30. Sep, 2011 by .

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Google Analytics Premium Google today announced the release of Google Analytics Premium in the UK, US and Canada. A paid-for analytics solution aimed at enterprise clients, Premium offers dedicated processing power, increased data collection, and downloadable unsampled reports, all of which aim to service the specific needs of larger organisations whose sites generate large volumes of traffic (up to [...]

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Multi-Channel Funnel Reports in Google Analytics

Posted on 25. Aug, 2011 by .

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Google has announced the full release of Multi-Channel Funnels capability for Google Analytics, which has been in beta since early 2011.  The Multi-Channel Funnel reports provide new levels of campaign insight for advertisers in Google Analytics. A customer’s route prior to a conversion will often include multiple interactions with a range of channels and keywords, [...]

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Update to sessions in Google Analytics

Posted on 19. Aug, 2011 by .

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On Thursday 11th of August 2011, Google released an important update to Analytics via its blog . The blog post describes the change in how a session is defined within Google Analytics. Until 11th August, sessions ended when over 30 minutes elapsed between page views for a single user, at the end of the day or [...]

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Using Google Analytics Multi Channel Funnels and Custom Segments

Posted on 13. Jul, 2011 by .

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”Note: The Google Analytics feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for a full launch.” Multi-Channel Funnels from Google Analytics are a [...]

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Google Analytics Reveals Multi Channel Funnels

Posted on 20. Apr, 2011 by .

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*”Note: Google Analytics has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google Analytics is testing the feature and its usefulness to a small group of trusted testers, and have not made any plans or a timeline for a full launch.”* So, Google [...]

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