Tag Archives: Google

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New kid on the block

Posted on 15. Aug, 2012 by .

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Some months back I wrote about “Snap tags, being a QR code killer” following that one of my colleagues wrote a post on this some time back about the benefits of “NFC mobile ”. Since then it would appear that all the way from Korea there has been more devising developments in sending an electrical signal from [...]

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Frommer's & the Knowledge Graph

Google Buys Frommers to Increase Searches via Knowledge Graph

Posted on 13. Aug, 2012 by .

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Why Google’s purchase of Frommer’s will help it feed the Knowledge Graph and increase searches. Google just bought Frommer’s. Here’s Forbes Eric Savitz’ write-up. When I first read about the purchase, I couldn’t quite understand why. Reviews and content didn’t swallow well as a reason. They are Google, but not really ‘Google’. I soon remembered [...]

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Tailoring Your Digital Marketing Future

Posted on 02. Aug, 2012 by .

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Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]

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Can Mayer create a new beginning at Yahoo?

Posted on 25. Jul, 2012 by .

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As the dust settles on Marissa Mayer’s move to Yahoo there has already been significant speculation on what needs to happen to turn the company’s fortunes around. It is difficult not to see Yahoo as a media company on the brink of irrelevance and yet they also attract in the region of 700 million users a month. Once both [...]

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How to Penguin Proof Your Web Copy …

Posted on 19. Jun, 2012 by .

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Penguin isn’t the first Google update to emphasise that quality content matters. But, under Penguin’s penalties, if your on-page copy and content strategy isn’t Pingu-perfect you’ll have less than happy feet. So forget the shuffle of shame down the organic search ratings – just keep reading and p.p..p…p…pick up some tips that’ll help penguin-proof your [...]

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Panda and Penguin

Is your to do list expanding?

Posted on 11. Jun, 2012 by .

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With the regular changes to Google over the past number of months, Webmasters are persistently making changes to their sites far more regularly than ever before. As you can imagine, this means an ever increasing workload! But is this a good or bad thing? Definitely a good thing When something like this is put to [...]

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404 Errors Flow chart

Understanding Google Webmaster Tools 404 Errors

Posted on 09. May, 2012 by .

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Google Webmaster Tools is a great resource for site owners but its error reports can be quite scary to site owners or SEOs who don’t understand them. This lack of understanding can lead to additional work for little or no benefit. One of the main areas where this happens is in the “Not found” section. [...]

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Can we avoid creating an SEO monster?

Posted on 19. Apr, 2012 by .

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Yesterday was the first ionSearch conference. Google gifted the conference with big news and there was certainly a buzz. Imagine a conference in which SEOs spent a lot of time discussing how to remove links and whether they should. Just at the end of last month Google successfully cracked down on link networks. These are [...]

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Google+ Hot keys

10 Handy Social Media Tips for Spring

Posted on 19. Apr, 2012 by .

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Regardless of whether or not you work in digital marketing, you will have used Facebook, Google+, Twitter, Instagram, URL shorteners, or a combination of different Social Media platforms. Many of the posts we write on this blog are designed for people in the digital marketing community, so I wanted to break from the norm and [...]

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Google Project Glass: can you really see people wearing digital goggles?

Posted on 16. Apr, 2012 by .

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This is a guest post by Martin Woods. Martin organises and speaks at IonSearch which is an SEO & digital marketing conference based in Leeds. Will Google glasses be a threat to how we interact with the world or how we conduct business in the future? Mobile augmented reality isn’t a new concept to technology [...]

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