Tag Archives: Google
How Google is destroying trust in its own results
Posted on 12. Apr, 2012 by Richard Falconer.
Google is showing more sites with Rich Snippets review data in its results. It allows sites to use structured markup to code customer review statistics on their pages. This is all well and good except that site owners have started to take liberties. What Google appears to think users say on seeing rich snippets such [...]
Continue Reading
New Google+ Enhancements
Posted on 11. Apr, 2012 by Stephen Connor.
Google have today announced a change to their Google+ platform which, from first impressions, certainly looks a little more stand out than their current design, even if it is a closer shift towards Facebook’s current layout. Google hope that the changes make it easier to use and nicer to look at, but most importantly, accelerate thier efforts [...]
Continue Reading
Google vs Westminster on Privacy
Posted on 30. Mar, 2012 by Kevin Gilmartin.
Google made the headlines over privacy again this week, and not for the first time this month. This time the search giant was standing up to Westminster Members of Parliament, who believe that the major online players should be controlling what we can say and see, all in the name of privacy. Parliament’s involvement in [...]
Continue Reading
Multi-Device Fragmentation & Attribution
Posted on 27. Mar, 2012 by Paul McKenna.
How many devices do you currently use to access the web? Most folk would think two, their computer and their mobile, but right now are you reading this post on your PC at work or at home? Are you on your personal mobile or a work mobile? You may even be viewing via a tablet, [...]
Continue Reading
Sex, Drugs and SEO: Or, why I need to stop paying attention to algorithm updates
Posted on 22. Mar, 2012 by Jason Morton.
Rock and Roll. The primary reason anyone pays attention to the SXSW quasi-festival held each year in the haven of the cool known as Austin, Texas. At its heart, SXSW has been known as a place to learn about the Next Big Thing, typically in music. Being naturally predisposed to consuming every last little bit [...]
Continue Reading
Match type strategies
Posted on 21. Mar, 2012 by Sandra D'Onofrio.
You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]
Continue Reading
Google News: How to join the party
Posted on 13. Mar, 2012 by Jonny Gordon.
It might look like the larger sites are the only one’s getting an invite to the Google News shindig, but thankfully there are quite a few things you can do to help your chances of getting in. If you don’t ask you don’t get Sometimes all you have to do is ask. Whilst Google’s algorithm [...]
Continue Reading
Google’s new privacy rules, and what they might mean for you
Posted on 08. Mar, 2012 by Austin Young.
Google launched their controversial new privacy rules yesterday (Thursday), and the reaction across the board has already been fiery, with everyone from the European Commissioner of Justice and U.S. State Attorney Generals to everyday internet and smartphone users weighing in with their opinions on the matter.
Continue Reading
So Fresh, So Clean
Posted on 10. Feb, 2012 by Gerard Brady.
With the recent Panda and Search Quality Updates by Google, “how do you plan to stay ahead of the curve?” Read on to get some ideas on how you should be continually adapting to these changes. In recent weeks we have seen yet another Panda roll out across the globe either have a massive increase [...]
Continue Reading
Google+ Notifications to Include External Citations
Posted on 07. Feb, 2012 by Michael Thomson.
Monitoring is big business. Brands want to know who said what, where and why. There are hundreds of tools, especially in the social field, that are more than capable of providing great insight into as said. At the same time, search marketing specialists are keen to know when a website is linked to. Out with [...]
