Tag Archives: iab
Posted on 04. Apr, 2011 by fionarobertson.
The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]
Posted on 22. Mar, 2011 by fionarobertson.
I’ve heard so many descriptions of the above abbreviation, and thought it was about time we tried to set the record straight. The Internet Advertising Bureau (IAB) has a number of councils, and the Affiliate Marketing Council, or AMC, is a key one and one of the most well attended. Bigmouthmedia has been a long [...]