Tag Archives: iab

Display Advertising – Driving Digital Forward?

Display Advertising – Driving Digital Forward?

Posted on 04. Apr, 2011 by .

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The IAB have recently released their online adspend report for 2010 and It makes for some encouraging reading if you work in the digital world. In a nutshell, online advertising spend is up, and a big chunk of it has come from an increase in Display Advertising. In 2009 online spend represented 23% of overall [...]

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So what is the IAB AMC?

Posted on 22. Mar, 2011 by .

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I’ve heard so many descriptions of the above abbreviation, and thought it was about time we tried to set the record straight.  The Internet Advertising Bureau (IAB) has a number of councils, and the Affiliate Marketing Council, or AMC, is a key one and one of the most well attended.  Bigmouthmedia has been a long [...]

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