Tag Archives: keywords
Anchor Text Variation
Posted on 30. Aug, 2012 by Karen Symons.
In the past, one of the main tactics to get on the front page of Google for a given keyword was exact match anchor text. If you wanted to be #1 for [yellow cheese], you went off and got as many forum links, blog links, comment links and any other links you could, all with [...]
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Match type strategies
Posted on 21. Mar, 2012 by Sandra D'Onofrio.
You know your agency is off to confuse you when they start speaking about match type strategies. But is it really that important to understand the subtle differences between Google’s and Bing’s “exact match” or Yahoo’s “advanced match” and Google’s “broad match”? No doubt match types are important and making sure the correct combination is [...]
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No. 17 – SEO Advent Tip
Posted on 17. Dec, 2011 by Mel Alexander.
Welcome to day 17 of the bigmouthmedia SEO Advent Calendar. You can read day 16 here. SEO and PPC: Let’s Work Together When devising your 2012 marketing strategy, will you opt for pay-per-click (PPC) or SEO? The answer should be both. A Google study which looks at how the number of organic clicks changes when [...]
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Keywords: when less is more
Posted on 25. Nov, 2011 by Sandra D'Onofrio.
There’s a tendency to evaluate a PPC account by their size: the bigger, the better. How many keywords are you able to manage? How many millions of variations did you think of and have in the account, ready to be searched for, clicked on, bought from? As much as it still sounds quite impressive to [...]
