Tag Archives: LBi

Great Expo-Tations

Posted on 29. Oct, 2012 by .

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Last week was my first experience of the A4U Expo – seen by some as an initiation into the official world of performance marketing! I had high expectations of the Expo, having heard a great deal about it from my team and other contacts within the industry, and was eager to experience it for myself. [...]

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My Perception of Social Media

Posted on 14. Sep, 2012 by .

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  I wasn’t always interested in the social aspect of the internet. For many years I had the same view as my mates; social networking sites were a waste of time and only good for keeping in touch with friends. My social presence was severely lacking and I didn’t see the benefit of increasing it. [...]

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My career progression within LBi

Posted on 03. Sep, 2012 by .

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For today’s blog post, I’m looking to do something a little different from the norm on the old LBi blog. While I do love a good tech update as much as anyone else, I’ve spent a bit of time reflecting on my first couple of years here at LBi Edinburgh, and after a certain amount [...]

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Tailoring Your Digital Marketing Future

Posted on 02. Aug, 2012 by .

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Continually monitoring your business KPI’s is key to the growth of any business; a trained monkey could tell you that. So with the emergence of mobile technology, personalisation of results and the integration of all these technologies literally now a finger tip away to most people in the UK where does this leave you and [...]

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The Value of Affiliate Events

Posted on 26. Jul, 2012 by .

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The Value of Affiliate Events: Of late I have found myself in situations where I am asked to showcase the value of my attendance at affiliate events, not only to my fellow work peers but also clients. I sometimes feel the general opinions on events are that we attend, chat for a bit with someone [...]

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An overview of Tuenti

Posted on 16. Jul, 2012 by .

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Spanish social network Tuenti has rolled out worldwide this week. For those who don’t know it, Tuenti was born six years ago and has more than 14 million of users. It is presented as the most simple social communications platform to keep in touch with friends and share experiences. Tuenti was originally created for young [...]

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Man and Loudspeaker

The SEO mantra for boosting online PR

Posted on 11. Jul, 2012 by .

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Moving from a PR background into the digital marketing world of SEO was a bit of a daunting prospect, but it has been surprising to discover how related they actually are. After all, one of the major objectives of PR is to increase awareness – whether that’s for a brand, product, event or campaign – [...]

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The Pleasure Principle

Posted on 08. Jun, 2012 by .

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“Taking pleasure in the job, will put perfection in the work” (Aristotle, 320BC) Starting a digital marketing blog with a quote from a Greek philosopher may seem like the actions of a big headed semi-professional with delusions of grandeur, but in the context of what I am going to be talking about, it is a [...]

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Taking Video SEO to the Next Level

Posted on 31. May, 2012 by .

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Online video is one of the best and most accessible forms of digital content for appealing to a mass audience. Whether it’s a “how-to” vidcast series or a 30 second viral advert, each video uploaded to YouTube and competitors like Vimeo and Dailymotion are powerful little seeds of information that can help boost SEO link [...]

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What to expect from the LBi bigmouthmedia careers event

Posted on 24. May, 2012 by .

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On Thursday the 7th of June 2012 LBi bigmouthmedia will be holding a recruitment event in their Edinburgh headquarters. As someone who started their bigmouth career path at such an event I’ve been asked to write a little blog post to fill you in on what to expect. So, I figured the best way to [...]

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