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British Airways Mobile Boarding Pass QR Code

The Blossoming Potential of Near Field Communication (NFC) – Part 2

Posted on 11. Aug, 2011 by .

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The is part two of my post on near-field communication. Part 1 looks at the key players driving NFC forward, and this post looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. So how does near field communication work? As the name of the technology states, it is [...]

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The Blooming Potential of Near-Field Communication

The Blossoming Potential of Near Field Communication (NFC) – Part 1

Posted on 09. Aug, 2011 by .

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The is the first of a two part post on near-field communication. Part 1 looks at the key players driving NFC forward, and Part 2 looks at how NFC works, the barriers to success, and the possibilities for marketers and brands. Back in 2006, I was at the checkout of a Tesco store in Edinburgh, [...]

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