Tag Archives: measuring ROI

Industry Standard Conversion Rates – Do they exist?

Posted on 21. Sep, 2011 by .


Recently I wrote a post addressing a common client query around industry standard bounce rates. A similar common debate addresses industry standard conversion rates.  Once again we find that clients want to know what a ‘good/average’ conversion rate is for their industry sector, which is understandable.  Sadly, is not quite as simple as that. To [...]

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