Tag Archives: media content

How to Penguin Proof Your Web Copy …

Posted on 19. Jun, 2012 by .

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Penguin isn’t the first Google update to emphasise that quality content matters. But, under Penguin’s penalties, if your on-page copy and content strategy isn’t Pingu-perfect you’ll have less than happy feet. So forget the shuffle of shame down the organic search ratings – just keep reading and p.p..p…p…pick up some tips that’ll help penguin-proof your [...]

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SOPA on the rope-a: How it could affect content

SOPA on the rope-a: How it could affect content

Posted on 29. Dec, 2011 by .

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Speculation surrounding the Stop Online Piracy Act, or SOPA, has dominated conversations about the future of web content since its introduction to the US House of Representatives in late October. The proposed bill seems, at first, to be just one more ploy by a major world government to stave off third parties profiting from copyright-controlled [...]

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Blogging for Google Fresh …

Posted on 30. Nov, 2011 by .

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Forget Panda. Google’s latest algo overhaul – Google Fresh – means that well written, well-timed and regularly updated blogs and news services are more valuable than ever before. If you’re not blogging already, read on for 4 ways to get fresh with blogging and more about Caffeine, Fresh and how search is shifting.

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Has Google pulled a Facebook with Reader?

Posted on 03. Nov, 2011 by .

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Mountain View’s design might has traditionally been through minimalism – but will a warm and cosy new approach thin the herd of Reader and Gmail users? Google must feel that competition’s heating up with Facebook in the redesign realm, as it’s rolling out big changes to both its Reader and email services. And while Google [...]

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Read all about it! Content’s key for SEO rankings …

Posted on 21. Oct, 2011 by .

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It’s official. Blogs, news and web copy are driving SEO results – especially as more major search engines get content-savvy and user-experience orientated. Read on and find out how and why blogs, news and web copy are really ramping-up rankings.

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Business blogs, how personal is too personal? … #smwbmm

Business blogs, how personal is too personal? … #smwbmm

Posted on 26. Sep, 2011 by .

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Social Media Week 2011 is raising the profile of all things social, but when can your business blog become more or a hindrance than a help? There’s such a thing as TMI for business, as some brands are sure to learn at their peril.

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Why your blog’s not working … #SMWbmm

Why your blog’s not working … #SMWbmm

Posted on 22. Sep, 2011 by .

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It’s Social Media Week 2011 and the web’s literati are talking blogging. Blogging badly? Don’t Panic. Read on and find out why your blog’s not working … and how to fix it.

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Blogging: why call in the professionals?… #SMWbmm

Blogging: why call in the professionals?… #SMWbmm

Posted on 21. Sep, 2011 by .

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It’s Social Media Week 2011 and the spotlight’s firmly on blogging. If you’re not blogging already, you should be. And even if you do have a business blog, you really should be blogging with the professionals. Why? Read on and find out.

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Optimising your blog for social sharing, made easy … #SMWbmm

Optimising your blog for social sharing, made easy … #SMWbmm

Posted on 20. Sep, 2011 by .

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It’s Social Media Week 2011 – and spotlight is on blogging. You might know your hashtags from your status updates, but don’t forget to optimise your blog for social sharing. Read on and find out how to make comments, social platforms and those all-important plug-ins work for your blog.

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How the Fortune 100 blog… #SMWbmm

Posted on 19. Sep, 2011 by .

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It’s Social Media Week 2011 this week (19 to 23 September!) and our event is all about “What’s next in blogging”. Along with our event, we’ll publish a post each day on the looking at various aspects and considerations of blogging – from corporate functions to best practice. If you’re not sold on blogging, it’s [...]

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