Tag Archives: media
Building a Conversion Optimisation Team
Posted on 12. Oct, 2012 by Sarah Curds.
Set Your Stage for Increased Returns Many clients have asked “what makes a good conversion optimisation team?” Should they create an internally resourced stand-alone department, pull together a one-off project or be agency led? There’s an easy answer to this question, don’t sweat the structure, focus on the detail. The structural make-up of the team [...]
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Facebook Re-targeting: What does it mean for advertisers?
Posted on 24. Sep, 2012 by Jessica Burton.
Digital is an amazing field to work in right now, with a constantly evolving landscape for users opening new channels for brands who want to communicate with them. In the office we’re always on the lookout for new ways to find audiences for our clients, with Facebook being just one of the platforms that we [...]
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What is all this data really worth?
Posted on 24. Aug, 2012 by Emily Barnick.
The world of digital display advertising is in a greater state of flux now than ever. Over the past few years we have gone from a digital replication of the traditional media buying approaches to a world of Demand Side Platforms, where media is bought on an individual ad impression basis. The advantage of this [...]
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Can Mayer create a new beginning at Yahoo?
Posted on 25. Jul, 2012 by Adam Russell.
As the dust settles on Marissa Mayer’s move to Yahoo there has already been significant speculation on what needs to happen to turn the company’s fortunes around. It is difficult not to see Yahoo as a media company on the brink of irrelevance and yet they also attract in the region of 700 million users a month. Once both [...]
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Image content is the future of social networking
Posted on 17. Apr, 2012 by kirstythomson.
The hot topic over the past couple of weeks has been the purchase of Instagram by Facebook for $1billion. Photo sharing app Instagram was launched in October 2010 exclusivity for iPhone users, only launching its Android version of the app into the Android Market in the first week of April this year. As most will [...]
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Attribution is DEAD! Long Live Audience!
Posted on 29. Feb, 2012 by Birendra Balakrishnan.
Don’t Shoot the Messenger Times are hard. The recession is biting and news is dominated by gloomy headlines forecasting the end of the economic system as we know it. If we are to believe certain less reputable sources we will all be living in a post-apocalyptic dystopia in a matter months. Scary. Economics and politics [...]
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Facebook’s ‘Like’ Translated Across the World
Posted on 26. Aug, 2011 by Michael Thomson.
Sati, Me Gusta, Suka, Liker, Vind ik Leuk, Gosto – sound familiar? Ever wondered how Facebook’s infamous ‘Like’ is translated across the world? We’ll, you’re in for a treat as we’ve mapped how ‘Like’ translates across the globe in an (amateur) infographic.
