Tag Archives: microformats
A Rich (Snippets) History
Posted on 26. Sep, 2011 by Richard Falconer.
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Google appears to be releasing new types of Rich Snippets at an increasing rate. Rich snippets were officially launched in May 2009 and after that initial launch it was a full eight months before any new types were released (events). In the last 5 months Google has launched 4 new types of snippets based on structured [...]
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Structured data opens a ‘can of opportunity’ for paid search
Posted on 15. Mar, 2011 by Michael Thomson.
Structured data is great! It takes information you and I (humanoids) understand, and makes it machine (Matrix style) readable. “Machines” for the topic of this post, search engines, do a good job understanding content. Take Bing and Google for example, they crawl and web and are able to rank documents in an order based on [...]
