Tag Archives: mobile advertising

Mobile Advertising – The Industry’s Problem Child

Posted on 27. Feb, 2012 by .

0

We thought it could be 2009, or 2010, then 2011 and now could 2012 eventually be the year of mobile?  Well many arriving for the Mobile World Congress in Barcelona today believe that mobile advertising has eventually come of age in 2012 and with numerous networks, Demand Side Platforms (DSPs) and market places exploding onto [...]

Continue Reading

Going above and beyond

Posted on 05. Dec, 2011 by .

0

I recently attended the IAB ‘MobileHackDay‘ event sponsored by Celtra, which focused on their tool for creating a rich media mobile advert. The afternoon was spent learning how to use the Celtra interface, inputting our existing assets into it, the end result being an easy to produce HTML 5 flashy mobile ad. It got me [...]

Continue Reading